Privacy Policy
Version: 1.0
Last Updated : 26-11-2024
We value the trust you place in us and recognize the importance of secure transactions and information privacy. This Privacy Policy describes how Instakart Services Private Limited and its affiliates (collectively “Ekart, we, our, us”) collect, use, share or otherwise process your personal data through Ekart website https://ekartlogistics.com/, its mobile application, and m-site (hereinafter referred to as the “Platform”).
While you may be able to browse certain sections of the Platform without registering with us, however, please note we do not offer any service under this Platform outside India. Your personal data may primarily be stored and processed in India and may have data protection laws that are different from those that apply in the country in which you are located. By visiting this Platform, providing your information or availing our services, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you do not agree to the Terms of Use or the terms of this Privacy Policy, please refrain from accessing the Platform or using our Services. We encourage you to read this Policy carefully, and to regularly check this page to review any changes we might make.
Collection of Your Information
We collect your personal data relating to your identity, demographics and when you use our Platform, services or otherwise interact with us during the course of our relationship and related information provided from time to time. Some of the information that we may collect includes but is not limited to Information provided to us during sign-up/registering or using our Platform such as name, date of birth, address, telephone/mobile number, email ID, occupation and any such information shared as proof of identity or address. The personal data may be collected from the brands basis on the type of the services rendered by you. We only collect the information that we actually need for legitimate, business, contractual and lawful purposes only. Once you give us your personal data, you are not anonymous to us. You always have the option to not provide the information by choosing not to use a particular service, product or feature on the Platform. Some of the categories of information we process about you are the following:
- personal data such as name, email address and phone number;
- Pickup or drop location information for delivery of the shipment;
- KYC details/documents (where applicable)
Our primary goal in collecting your personal data is to provide you and our customers a safe, efficient, smooth, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our Platform to make your experience safer and easier. If you choose to post messages on our message boards, chat rooms or other message areas or other social media handles maintained by us, we will collect and retain this information you provide to us and use it for the purpose as defined in this Privacy Policy. We have onboarded certain third parties that provide services on our behalf. These third parties may collect information from you from time to time. When such a third-party business partner collects your personal data directly from you, you will be governed by their privacy policies. We shall not be responsible for the third-party business partner’s privacy practices or the content of their privacy policies, and we request you to read their privacy policies prior to disclosing any information.
We also have references to websites related to our group companies and certain third party websites. When you click to such references, you may be redirected to their Platform. The Platform will be governed by their Privacy Policy. Ekart ascertains no responsibility on the personal data being collected by any external party or their privacy practices or the content of their privacy policies, and we request you to read their privacy policies prior to disclosing any information to them.
Use of Demographic / Profile Data / Your Information
We use your personal data to provide the product and services you request. To the extent we use your personal data to market to you or send communications such as updates inline to our program, we will provide you the ability to opt-out of such uses. We use your personal data to generate leads or identify business opportunities, deliver shipment(s), contact you for last mile delivery, enhancing customer experience, resolve disputes, troubleshoot problems, send verifications mails to ensure your identity, help promote a safe service, measure consumer interest in our products and services, gather feedbacks, inform you about online and offline offers, products, services, and updates; customize and enhance your experience; conduct surveys for internal purposes; detect and protect us against error, fraud and other criminal activity, enforce our terms and conditions, exercising a right or obligation conferred or imposed by law, including responding to request and legal demands, or as otherwise described to you at the time of collection of information.
We may use your personal data to post blogs, testimonials, success stories obtained from you in our platform or to enhance your experience on the Platform and provide you access to the services being offered by us. We may use the information that you may have shared with our partner entities for such posts. By sharing these posts to us or to any of our partner entities you provide us with appropriate consent to post them in our portals as required.
In our efforts to continually improve our product and service offerings, we and our affiliates collect and analyze demographic and profile data about our users' activity on our Platform. We identify and use your IP address to help diagnose problems with our server, and to administer our Platform. Your IP address is also used to help identify you and to gather broad demographic information.
Cookies
We use data collection devices such as "cookies" on certain pages of the Platform to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your hard drive that assist us in providing our services. Cookies do not contain any of your personal data. We offer certain features that are only available through the use of a "cookie". Cookies can also help us provide information that is targeted to your interests. You are always free to decline/delete our cookies if your browser permits, although in that case you may not be able to use certain features on the Platform. Additionally, you may encounter "cookies" or other similar devices on certain pages of the Platform that are placed by third parties. We do not control the use of cookies by third parties. We use cookies from third-party partners such as Google Analytics for marketing and analytical purposes. Google Analytics helps us understand how our customers use the site. You can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. You can also control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on the services.
Sharing of personal data
We may share personal data that is directly related to your business relationship with Ekart with other members of our corporate family of companies affiliates, sellers, partners, related companies and with other third parties our other corporate entities and affiliates for purposes of providing products and services offered by them such as delivering shipments, identifying a business opportunity, analyzing gaps in our offerings or for other legitimate interests. These entities, partners and affiliates may further share such information with their affiliates, business partners and other third parties for the purpose of providing you their products and services, and may market to you as a result of such sharing unless you explicitly opt-out.
We may disclose personal data if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. We may disclose personal data to law enforcement agencies, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to protect the safety, property, or rights of Ekart our customers, our employees or other person, or to: enforce our Terms of Use or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.
While sharing your personal data for processing, we adhere to appropriate security measures to protect your personal data. Further, wherever applicable, we bind these third parties with appropriate agreements and require them to process your personal data only for specific purposes along with confidentiality and with appropriate security measures.
Links to Other Sites
Our Platform may provide links to other websites that may collect personal data about you. We are not responsible for the privacy practices or the content of those linked websites.
Security Precautions
We maintain reasonable physical, electronic and procedural safeguards to protect your information. Whenever you access your account information, we offer the use of a secure server. Once your information is in our possession, we adhere to our security guidelines to protect it against unauthorized access. However, by using the Platform, the users accept the inherent security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login and password records for their account.
Choice/Opt-Out
We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications. If you do not wish to receive promotional communications from us then you can opt out by clicking on the ‘Unsubscribe’ button available in the communication or writing to us at the contact details provided below.
Advertisements on Platform
We use third-party advertising companies to serve ads when you visit our Platform. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
Children Information
Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal data from children under the age of 18 years. If you have shared any personal data of children under the age of 18 years, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.
Data Retention
We retain your personal data in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, investigate, to enable Ekart to exercise its legal rights and/or defend against legal claims or if required by law or for other legitimate purposes. We may continue to retain your data in anonymised form for analytical and research purposes.
Data retention timeline shall be as follows:
- For our client customers
We retain personal data processed on behalf of our clients in line with the terms of the contract with the client. As a data processor, we are committed to ensuring that personal data is retained only for as long as necessary to fulfill the purposes for which it was collected or as required by the terms of the contract with the client, in compliance with applicable laws and regulations. The duration of the data retention is determined by the client, in accordance with tier data retention policies, legal obligations and business requirements
- For our Flipkart customers
In line with our data minimization and privacy principles, we will retain as long is required to fulfill the purpose for which it was collected and reasonable period thereafter to comply with audit, accounting, contractual, technical and legal requirements for security purpose and/or resolve any disputes, claims as per our records retention policy in accordance with the applicable laws.
Your Rights
We at Ekart take every reasonable step to ensure that your personal data that we process is accurate and, where necessary, kept up to date, and any of your personal data that we process that you inform us is inaccurate (having regard to the purposes for which they are processed) is erased or rectified.
For our Flipkart customers
You may access, correct and update your personal data directly through the functionalities provided on the Platform. You may delete certain non-mandatory information by logging into Flipkart website and visiting profile and settings sections. You can also write to us at contact information provided below to assist you with these requests.
You have an option to withdraw your consent that you have already provided by writing to us at the contact information provided below. Please mention “for withdrawal of consent” in your subject line of your communication. We will verify such requests before acting on your request. Please note, however, that withdrawal of consent will not be retroactive and will be in accordance with the terms of this Privacy Policy, related terms of use and applicable laws. In the event you withdraw consent given to us under this Privacy Policy, such withdrawal may hamper your access to the Platform or restrict provision of our products and services for which we consider that information to be necessary.
For our client customers
Ekart values your trust and is dedicated to protecting your privacy and ensuring that your personal data is handled securely and responsibly. As a data processor, Ekart processes your personal data on behalf of our clients who act as the data fiduciary . In this capacity we adhere to the instructions provided by our clients and the applicable data protection laws, The exercise and management of these rights shall be carried out by the client (data Fiduciary), as the collector/owner of your personal data. We will ensure that your requests are processed in accordance with the applicable laws in India such as the Digital Personal Data Protection Act 2023 . If you have any questions or concerns regarding your data privacy rights, please do not hesitate to contact our grievance officer.
For our delivery partners
Ekart respects the privacy of all of its delivery partners. As a data principal, you have the right to request access to the personal data we have about you, including information about how your data is used and processed. You can contact our grievance officer to request the deletion of your personal data, the withdrawal of consent, or any other applicable rights. As a delivery partner employed by a third-party vendor, Ekart may process your personal data; however, the exercise and management of your rights will be through your employer. Ekart will work with your employer to ensure that your rights are protected and upheld in accordance with applicable laws.
Your Consent
By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure and otherwise processing of your information (including sensitive personal data) on the Platform in accordance with this Privacy Policy. If you disclose to us any personal data relating to other people, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
You, while providing your personal data over the Platform or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners and other third parties) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy.
Changes to this Privacy Policy
Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our information practices. We will alert you to significant changes by posting the date our policy got last updated, placing a notice on our Platform, or by sending you an email when we are required to do so by applicable law.
Grievance Officer
For any issues or concerns regarding your orders that are not directly related to Flipkart
Mr. Shubham Mukherjee
Designation: Manager
Flipkart Internet Pvt Ltd.
Embassy tech village
8th floor Block 'B' Devarabeesanahalli Village,
Varthur Hobli, Bengaluru East Taluk,
Bengaluru District,
Karnataka, India, 560103.
Email: external_escalations@flipkart.com
For any issues or concerns specifically related to your Flipkart orders
Mr. Shremanth M
Designation: Senior Manager
Flipkart Internet Pvt Ltd.
Embassy tech village
8th floor Block 'B' Devarabeesanahalli Village,
Varthur Hobli, Bengaluru East Taluk,
Bengaluru District,
Karnataka, India, 560103.
Email: privacy.grievance@flipkart.com
Queries
If you have a query, issue, concern, or complaint in relation to collection or usage of your personal data under this Privacy Policy, please contact us at the contact information provided above.